3D film

Beginnings film studio

Typical major film studio components

Today film studio

The Walt Disney Company

20th Century Fox

Universal Studios Hollywood

Universal Pictures


Republic Pictures

3D Technology


RealD Cinema


DreamWorks Animation



InTru3D  is a brand that identifies content that may be viewed in stereoscopic 3D. Motion pictures or other visual media bearing the brand are developed through animation technology developed by Intel Corporation in partnership with DreamWorks Animation in 2008. InTru3D enables animators to author films directly in 3D for what is described as "a more realistic 3D experience." Animated films authored with InTru3D are shown in theaters using 3D stereoscopic projection technology such as that provided by Real D Cinema and IMAX 3D which both require polarized glasses to view the 3D films.

The InTru3D brand was announced at the Intel Developer Forum on August 20, 2008 during Renee Jamesí keynote. The first feature film produced by DreamWorks utilizing InTru3D was Monsters vs. Aliens, released March 27, 2009. DreamWorks Animation has also announced plans to release all of their future films in stereoscopic 3D utilizing InTru3D.[2]

Intel has also announced that it plans to work on developing and promoting the use of InTru3D to create a broad range of next-generation 3D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices.

An InTru3D commercial was shown at the end of the second quarter of Super Bowl XLIII.which was using the ColorCode 3-D system to enable it to be viewed in 3D on TV in all households.




Intel, DreamWorks take 3D graphics to Super Bowl


Film studio

A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production company. The majority of firms in the entertainment industry have never owned their own studios, but have rented space from other companies.
There are also independently owned studio facilities, who have never produced a motion picture of their own because they are not entertainment companies or motion picture companies; they are companies who sell only studio space.
The largest film studio in the world is Ramoji Film City, in Hyderabad, India.
The "majors"
Further information: Major film studio
The Big 5
By the mid-1920s, the evolution of a handful of American production companies into wealthy motion picture industry conglomerates that owned their own studios, distribution divisions, and theaters, and contracted with performers and other filmmaking personnel, led to the sometimes confusing equation of "studio" with "production company" in industry slang. Five large companies, 20th Century Fox, RKO Pictures, Paramount Pictures, Warner Bros., and Metro-Goldwyn-Mayer came to be known as the "Big Five," the "majors," or "the Studios" in trade publications such as Variety, and their management structures and practices collectively came to be known as the "studio system."
The Little 3
Although they owned few or no theaters to guarantee sales of their films, Universal Pictures, Columbia Pictures, and United Artists also fell under these rubrics, making a total of eight generally recognized "major studios". United Artists, although its controlling partners owned not one but two production studios during the Golden Age, had an often-tenuous hold on the title of "major" and operated mainly as a backer and distributor of independently produced films.
The minors
Smaller studios operated simultaneously with "the majors." These included operations such as Republic Pictures, active from 1935, which produced films that occasionally matched the scale and ambition of the larger studio, and Monogram Pictures, which specialized in series and genre releases. Together with smaller outfits such as PRC TKO and Grand National, the minor studios filled the demand for B movies and are sometimes collectively referred to as Poverty Row.
The independents
The Big Five's ownership of movie theaters was eventually opposed by eight independent producers, including Samuel Goldwyn, David O. Selznick, Walt Disney, Hal Roach, and Walter Wanger. In 1948, the federal government won a case against Paramount in the Supreme Court, which ruled that the vertically integrated structure of the movie industry constituted an illegal monopoly. This decision, reached after twelve years of litigation, hastened the end of the studio system and Hollywood's "Golden Age".
Independent film and the studios
In the 1980s and 90s, as the cost of professional 16mm film equipment decreased, along with the emergence of non-film innovations such as S-VHS and Mini-DV cameras, many young filmmakers began to make films outside the "studio system". Filmmakers such as Jim Jarmusch, Robert Rodriguez, Steven Soderbergh, Quentin Tarantino, Kevin Smith and Richard Linklater made films that pushed boundaries in ways the studios were then reluctant to do. In response to these films, many distributed by "mini-studios" like Miramax the "majors" created their own in-house mini-studios meant to focus on edgier "independent" content. Focus Features was created by Universal Pictures and Fox Searchlight was created by 20th Century Fox for this purpose.

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